The Splainers Approach
We are all about engaging your audience through storytelling. Though 'explanations' are crucial for communicating with your audience, they often fall short of energizing your tribe. This is why we came up with Splainers - short videos that 'splain your idea while making it memorable.
Here's how we look at it:
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Explanations are about yourself.
When you 'explain' something, eyes start to glaze over. Explanations talk *at* people and use terms like 'leverage' and 'utilize'. Explanations make you look smarter than the audience. Explanations are forgettable.
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Splainers are about your audience.
When you 'splain' something, eyes start to open and smiles break out. Even boring ideas become unexpectedly interesting. Splainers help the audience feel smarter. Splainers are memorable.
